The Importance of Social Responsibility

Tuesday, April 04, 2017Cherrie Carney
“Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success” – William Clay Ford Jr. Executive Chairman, Ford Motor Company.

What is the meaning of that statement? How does that relate to the restoration world? Corporate philanthropy is the act of a corporation or business promoting the welfare of others, generally via charitable donations of funds or time.

Corporate social responsibility (CSR) is the popular term used to describe actions taken by for-profit businesses to take responsibility for the company's effects on environmental and community. Multiple studies have shown that recently, consumers tend to prefer businesses that demonstrate social responsibility and make conscious philanthropic efforts to improve communities and the environment.

Corporations are able to give in various ways, including cash donations or grants, in-kind gifts, sponsorships, co-marketing, and pro-bono services. Companies also like to promote workplace giving through employee matching gift programs and other efforts that encourage their employees to give their time and/or money to charity.

Giving a financial donation is easy - it’s the stroke of a check. The corporation’s bank account might reflect the donation of funds, but the employees never get to feel the honor or satisfaction of helping their community directly.

Financial contributions are widely understood as the backbone and support of every non-profit organization. A necessity. A must. Without financial backing, charities could not provide for the needs of society. However, the giving of time (hands on involvement) requires more dedication, passion, and personal dedication to the cause. Whether it is feeding the hungry, building houses, sorting toys, mentoring children, or giving blood; encouraging your employees to be hands-on with their causes of their choice gives them a sense of pride for their contribution and allows them to thrive as a representative of your company.

Here at Rolyn, we are both financial sponsors and encourage our employees to volunteer their time when possible. We firmly believe that giving back to the community is vital. We are highly active in volunteering and serving on various boards of charitable organizations and industry related groups. Rolyn’s contributions range from Brigance Brigade Foundation to Toys for Tots and everything in between.

Commitment to the community shows the true heart of a corporation. It builds trust and strong lifetime relationships while providing a window into personalities and company culture. If an individual conducts themselves in an ethical manner outside of the office one can feel confident in their abilities within the workplace. Doing the right thing when no one is watching is the greatest form of integrity and ethical professionalism.

Rolyn and its employees exemplify these characteristics both on a business and social level. We think successful companies are those who can be trusted to integrate business and good community values. The best people want to do work that contributes to society with a company whose values they share. This is a Rolyn mantra.

About the Author

Cherrie Carney
Account Manager

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